Articles from MeBeSafe
The impact of MeBeSafe
The nudging and coaching measures of MeBeSafe are proven to work. But what does this mean in reality? How much does a certain speed decrease mean in terms of saved lives?
Nudging is all around us
MeBeSafe is introducing the idea of soft measures (e.g. nudging, coaching) in a traffic safety environment – an area more known for hard measures (e.g. prohibitions, speeding tickets, speed bumps)
What is nudging?
You can try to change people’s behaviour in a number of ways. You could outlaw all possibilities but one, inform people about the effect of their choices or give people a small push towards a certain direction...
MeBeSafe’s guide on how to make traffic safer
If you want to go out and develop a nudge yourself, it requires you to know what a nudge is. MeBeSafe developed framework, now readily available for anyone to learn and develop upon.
Nudging with privacy
The importance of privacy has taken the centre stage. Face-recognition and machine-learning continue to develop, and GDPR made companies feel like they can run, but never hide. How does this affect nudging?
Pulling drivers’ attention to the right place
When lots happen around the road, it's difficult to prioritize what is important. Tech can detect issues, and a nudge can then help us redirect our attention in in 6 of 10 times.
Trust in truck drivers to coach themselves
MeBeSafe invented a novel concept on and peer-to-peer coaching for truck drivers. Covid-19 made it impractical to evaluate the effect. But the heart-warming response hints at great potential.
Traffic nudge increases cyclists’ safety margins
There are many attempts to “slow down” cyclists with rumble stripes or bumps, but these hard measures have little effect. MeBeSafe made a cyclist-centred nudge with promising results.
A reward for tired drivers
Drivers are known to keep on driving when getting tired. But taking a break could mean the difference between safe arrival and an accident. MeBeSafe investigated how to make it appealing to stop.
Nudging for safe distance between cars
Cars often drive too close to one another. Adaptive Cruise Control (ACC) can automatically keep the distance safer, but many people who have ACC do not use it. Could a nudge work?
Nudged by the light
MeBeSafe have developed a nudge using lights in the roadsides, that leads to 40% fewer speeding drivers. If a nudge is to be implemented, however, it’s desirable if people also understand and accept it. And they do.
Getting cyclists together with nudging
It is tricky to turn onto a road that’s already full of people. Everyone just travels on, while you cannot find any space. Could nudging do the job?
Nudging cyclists en-masse
Traffic is often most dangerous when a lot of people meet. But not when it comes to Dutch biking. Here it is more dangerous to bike when you're seemingly alone.
What is good driving – REALLY?
We all want to be better drivers, but what is actually better? Lots of apps are supposed to measure how you drive and give you a score – but that score might not be the whole truth.
May the peers be with you
Coaching. Normally the subject means that a coaching expert comes to guide you on something they are not really familiar with. Is there another way to do it?
Resident feedback: Making a connection to the people passing by
When you’ve designed something new, you naturally want to talk to people and see how they react. But if you built it on a motorway, you can’t just stop drivers...
Nudging drivers only when necessary
When you leave a motorway you should keep a low speed – and nudging could help you with this. But such a nudge could slow down slow drivers as well – which could be dangerous...
Can cyclists be nudged haptically?
Cities all over the world are putting up physical obstacles to curb inappropriate cyclist speeds. It however seems like there is no reason to do so at all.
Novel ways to coach truck drivers
A new coaching system based on a mobile app was finally launched in Norway. Several new techniques are being tested, including peer-to-peer coaching and personal data integrity.
Nudges in a simulated real-life road exit
This road may look real, and it actually is. Only simulated, which makes it possible to evaluate infrastructure nudges on a real location without actually venturing out into real life.
A nudge in the car to increase attention
It is not always clear if an intersection is dangerous or even if there is an acute risk of hitting somebody. Several nudges have been developed that could help drivers increase their awareness.